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  • Writer's pictureShelby

Thinkin’ about Little Thinks

Welcome to the future of soft. This Etsy based shop, Little Thinks, is gaining momentum and popularity for their hug pillows, cowl’s and, of course, their beanies.

This shop makes beanies in a multitude of colours and a few varying patterns. Some even come with puff balls! (the green one shown below has a puff ball, but I’ve worn them so much that rhey needed laundered and when washing, you have to take off the puff balls)

Shop them here;

Or here;

Let’s hear from shop owner, Chloe;

What inspires you?  

All the things I make are inspired by the lives I hope they live when they leave me. I see little kids dragging around a haggard stuffed animal with no fur left on the right paw and one eye hanging off and I want to make something that will be loved like that. I see people zipping around my little town, or waiting at a train station, or sitting up at the beach all bundled up and better for it. I want to make something that becomes part of your day- useful, beautiful, well loved and well worn.

What’s your sign and how do you think that plays a part in your life?  

I'm a gemini, but if I'm being honest I don't much buy into the world of astrology. I think that people see what they want to see, but anything that helps you get through your day is fine by me. We all look to something.

What is the main purpose of your account/brand?

Little Thinks is my way of putting something lovely in the world where there was nothing before.

What is something you love deeply about yourself?  

Most days I'm most thankful for people skills. I'm very fortunate to have been raised in a family that values the relationships you build with everyone you meet. Not only does this make for much more pleasant working relationships (and a catalog of fascinating interactions with strangers), but it's helped me form and care for friendships that see me through. There are few things more important in my life.

What’s some advice you have for girls revolving around confidence?  

I have two pieces of advice for this. The first is to start small. Find one thing, no matter how tiny, that you really love about yourself, and just practice loving that thing. Once you've got one, it's a little easier to add another and another as you go. One tiny thing at a time. My other piece is to fake it. If you can trick other people into thinking you're confident, sometimes it just rubs off on you too, and you realize one day you're not pretending anymore.

What makes you feel confident?  

Being in my element. Seeing people love something I've made makes me feel like I could actually be doing the right thing.

What have you had to overcome that’s made you who you are?  

I'm still working on that.  Like so many others, my biggest challenge is always my mental health. Mostly here I would just like to say that if you are struggling, and you feel hopeless or lost or alone, there is still and always a future for you. It will be hard, it probably won't get better immediately right away, and it might take you a long time to see why it's worth the trouble. But there's something out there worth doing and you are someone worth being.

Who are your biggest inspirations?  

All of the women in my family are wonderfully inspiring people. My mom and my aunts have worked hard to become who they are, and they've all managed to be truly good people in a world that doesn't always reward goodness. If I end up like any one of them I'm lucky.

What’s your beauty/fashion go to?  

A good pair of boots, a strong lipstick, and the color black.

What would you say is the best thing about you?

I think that answer varies day to day and person to person. Today, if you ask me, it's that I make a really really good cup of tea.

What does feminism mean to you?

Feminism is equality. It's embracing, respecting, and valuing femininity as equal to masculinity in all people regardless of race and gender. It's applying those ideas to the way we treat other people, the way we think about ourselves, the way we hire and pay employees, the way we legislate, the list goes on. I'm not always a good feminist, but I'm always a feminist.

A little more about Little Thinks- Little Thinks started as journals full of doodles and small writings. Tiny stories, short poems, etc. I just needed to make something, and I called them my little thinks. When I started to make three dimensional, physical things you could touch and hold, the name carried over. When I decided to start selling my stuff, Little Thinks was the only name I really considered. There are others that might make more sense, but this is the one that fits. My logo, my business cards, garment tags, care tags, shop details are all in my own handwriting because that's where it started, and it's important to me that it all stays connected. I want people to be aware at every step that this is a genuinely human exchange. My hope is that the time and care I take in making each soft thing will mean something to my customers. I don't make, send out, or hand over anything I don't love. I just want to scatter some soft bits of kindness, and this is the most tangible way I've been able to do that.

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